Wrestling came a long way from being a small select crowd watching their local wrestler performing. This changed drastically in the late ‘70s and early “80s when the sport started to gain popularity and the crowds increased. What also made it a national and international hit are characters that gave the sport more entertainment value. Many considered the wrestling matches as being rigged and despite this the following grew.
To understand who was instrumental in the success of WWE, we need to look at the individuals that had crowd appeal and the ones that have been honoured in the Wall of Fame.
The list of legends includes:
Hulk Hogan is wrestling’s favourite son. He might not have been the best athlete but he had charisma and crowd appeal that made him the face of WWE. You can go to any country in the world and people will know the Hulster. To this day crowds go crazy when he makes a guest appearance on Raw or Wrestlemania. His familiar droopy moustache made him recognisable and extremely popular. He is without any doubt the best of the best. The number of titles won by Hulk covers all the different matches.
The Heartbreak kid, Shaun Michaels has won 4 world title, 3 tag team title and 3 intercontinental titles during his wrestling career. In his starting days he was part of D-Generation X, a professional wrestling stable. Due to serious injuries sustained in 1998 he was away from the wrestling scene for four years. Ne is known among his following as Mr Wrestlemania and is frequently seen on television making appearances in the ring.
Steve Austin or stone cold Austin was one of the most popular entertainers in the ring during the “90s and became World champion on six occasions. In addition to winning the tag championship 4 times, the Intercontinental Championship twice, the Royal Rumble three times and in 1996 became the King of the Ring. He has appeared in some TV shows and movies.
Dwayne Douglas Johnson, The Rock, has made a successful career in both wrestling and as a movie star. His recent role in Fast and Furious Seven is testament of this. He played in several high profile movies over the past years. During his seven years in WWE he won the Intercontinental Championship twice, tag title five times, the Royal Rumble and nine World Titles.
Other legends include:
- The Macho Man, Randy Savage
- Bret Hart, The Hitman
- Triple H, management of the company
- Rowdy Roddy Piper
- The Undertaker
- Bruno Sammartino
- Brock Lesner
- Randy Orton
- John Cena
- Seth Rollins
The marketing strategy of WWE placed them in the forefront of wrestling entertainment. The company is now performing to huge crowds both nationally and internationally. The company has a radio station, TV shows of matches available in most countries around the globe. Their marketing strategy is geared to achieve the maximum exposure for the stars.
The recent launched WWE network is a pay channel and is extremely well supported by fans around the world.